Creativity and innovation are crucial for businesses to remain competitive.
Teams must develop creative solutions that set them apart and make customers want to purchase their products over their competitors.
This is where MANCOSA’s Design Thinking and Innovation short course can help. This course gives you the creativity, design thinking, and innovation skills needed to become an exceptional designer and problem solver.
In this article, we explore design thinking, why it’s essential, and its four stages so you can start implementing it into your business processes today.
What are design thinking and innovation all about?
Creative or design thinking is a unique way of solving problems by examining the people who will use the solution. It focuses first and foremost on understanding their needs in order to develop ideas and solutions specific to them.
Then, it goes into developing these ideas, creating prototypes, and testing them.
In other words, it typically involves:
- Understanding the user
- Creative problem solving
- Prototyping and testing
On the other hand, innovation focuses more on new ideas and ways of bringing things to life—whether it be a new invention or improving an existing system or product.
When it comes down to it, creative thinking is the method, while innovation is the outcome. Creative thinking helps guide innovation by ensuring that new solutions are creative, human-centred, and practical.
Why strong design thinking skills matter
Over 430,000 new businesses were registered in South Africa in 2022. As more businesses are registered yearly, this increases competition, and companies must find creative solutions to remain competitive. Here’s how creative thinking helps companies thrive.
1. User-Centered Solutions
It helps businesses focus on creating products and services that truly meet user needs and solve real problems.
This leads to higher customer satisfaction, as people are more likely to embrace company products and services that cater to their needs. This is especially important in industries where customer experience is critical, like retail, technology, and healthcare.
2. Enhanced Creativity
Creative thinking encourages team members to think outside the box, leading to more innovative solutions that differentiate you from competitors. By brainstorming, prototyping, and testing, teams can consider several different ideas before narrowing down their options.
This promotes risk-taking and helps teams develop unique solutions that differentiate them in crowded markets.
3. Improved Collaboration
It brings together cross-functional teams from different departments, including marketing, engineering, and design. This gives teams a diverse perspective since members can combine their strengths.
As a result, teams can develop more well-rounded solutions and prevent the products or systems from having any problems in the future.
4. Efficient Problem-Solving
It helps quickly identify the root cause of issues and generate practical, effective solutions. Team members can collaborate to devise quick and effective solutions.
This minimises the time wasted on ineffective solutions and is especially useful for roles like operations managers and management analysts in charge of finishing projects within deadlines.
5. Iterative Improvement
It facilitates continuous learning and refinement, improving products and services. Solutions are continuously tested and refined to improve them. This cycle of experimentation can lead to better quality offers over time and more future market success.
6. Market Relevance
It ensures that solutions are innovative but also viable and desirable in the marketplace. By focusing on user needs and market trends, businesses can develop offerings that resonate with consumers and improve the likelihood of long-term loyalty.
Occupations benefiting from creative thinking and innovation
Strong innovation and design skills are useful in roles such as:
- Marketing managers
- Executives
- Industrial engineers
- Graphic designers
- Software developers
- General and operations managers
- Management analysts
- Personal service managers
- Architectural and engineering managers
- Computer and information systems managers
Ultimately, any role focused on creating value for users and customers can leverage it to help companies improve their products and services for long-term success.
The 4 stages of design thinking
This type of thinking is a systematic approach to problem-solving and typically involves four different stages. These include the following.
1. Empathise
This stage requires team members to deeply understand the users they’re designing for. Therefore, you must consider their:
- Needs
- Experiences
- Challenges
- Perspectives
Here, you can conduct interviews and research to put yourself in the user’s shoes completely.
The Empathise stage is crucial since it lays the groundwork for identifying the core problems that your buyers face and sets you up for finding creative solutions that address these needs.
2. Define
During this phase, you can review your gathered information and create a clear problem statement. While looking at the data, you need to look for:
- Patterns
- Insights
- Key issues
- Specific behaviours
This will help you define the problem property before working towards a solution.
3. Ideate
This stage is all about brainstorming and communicating possible solutions. You can start considering different perspectives and angles to solve the problem.
It’s important not to allow judgement into this process so that all team members can freely express their ideas without the fear of being laughed at or embarrassed.
The goal is to provide a list of possible solutions that can be further evaluated and developed. It’s a good idea to get a list of ideas from different members and then look at them together to start eliminating and developing them further.
4. Prototype and Test
As the name suggests, this phase is about creating simple and tangible representations of the solution. This can be in the form of:
- Sketches
- 2D or 3D models
Or, if it’s a service, this can be a bra
About creative thinking courses
You can take several innovation courses, including diplomas or degrees, and short courses to learn these skills.
MANCOSA offers a two-day short course on design, creativity, and innovation. The course contains videos and interactive content, teaching core innovation and creative thinking skills.
After completing it, you will have the knowledge and soft skills to develop more creative solutions and give your company a leg up in the market.
Register for a skillME design thinking course
You can consider enrolling in MANCOSA’s Design Thinking and Innovation short course to enhance your creativity and innovation skills. Alternatively, you can also explore our range of other short business courses, including, but not limited to:
